
The Client: The Bruce Trail Association of Ontario.
The Job: Because so many volunteers work to maintain the Bruce Trail, the BTA had a problem preserving the know-how from one group to another, from one year to another. They approached us because they wanted a video that would preserve the key information: the jobs to be done, the tools that were needed, and safety practices.
The Execution: We designed a half-hour video which featured the chief trail worker, David Moule, speaking directly to the camera, showing the maintenance tools and describing their uses and safe handling. His engaging presentation was broken up by vignettes of other trail workers using the tools on actual construction and maintenance around the Trail.
Epilogue: The BTA President and executive members were bowled over with the quality of the information, the wonderfully descriptive supportive images, and the pacing and editing to make what could have been a boring "how to" video into a gripping and entertaining program. Numerous BTA members praised the video.
 
 
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